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Research suggests that horizontal acquisitions result in higher performance when the firms have similar strategies, assets, and capabilities.
Quantitative Research
A research method focused on obtaining data through measurable, numerical information and statistical analysis to understand patterns and relationships.
Measurable Data
Quantifiable information that can be objectively measured and analyzed to draw conclusions or make decisions.
Reinforcement
A principle in behavior psychology where an outcome strengthens an individual's future behavior whenever that behavior is preceded by a specific antecedent stimulus.
Social Smile
A voluntary expression typically exhibited by infants around 6 to 8 weeks of age in response to human faces or social interaction.
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