Evidence Suggests That, in General, Using an International Cost Leadership

question 27

True/False

Evidence suggests that, in general, using an international cost leadership strategy when exporting to developed countries has the most positive effect on firm performance while using an international differentiation strategy with larger scale when exporting to emerging economies leads to the greatest amounts of success.

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Definitions:

Product Defects

Refer to flaws or errors in a product that make it dangerous, unusable, or fail to meet minimum quality standards.

Product Liability Law

A legal framework holding manufacturers, distributors, suppliers, and retailers accountable for any injuries products cause to consumers.

Careless Marketing

involves promotional strategies or activities that show a lack of attention to detail, potentially misleading customers or failing to communicate benefits effectively.

Defective

Referring to something that has a flaw or fault which prevents it from functioning as intended.