Discuss the Effect of International Diversification on a Firm's Returns

question 57

Essay

Discuss the effect of international diversification on a firm's returns.

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Definitions:

Intensive Distribution

A strategy employed by companies to distribute their products through as many outlets as possible to maximize product availability and consumer access.

Exclusive Distribution

A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory, limiting competition.

Intensive Distribution

A strategy where a company supplies its products to as many outlets as possible to maximize coverage and sales potential.

Distribution Density

The level of availability of a product or brand in a specific geographic area, often classified into intensive, selective, or exclusive distribution.