A Major Incentive for the Use of International Strategy by French-Based

question 37

True/False

A major incentive for the use of international strategy by French-based Carrefour Group is the potential for large demand for goods and services from emerging markets such as China and India.

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Definitions:

Consistency

Consistency refers to the quality of achieving a level of performance or behavior that does not vary greatly in quality over time.

Persuader

An individual or entity that uses communication and argumentation techniques to influence others' beliefs, attitudes, or actions.

Cognitive Dissonance

A psychological phenomenon where there is discomfort or mental conflict due to holding contradictory beliefs or attitudes, leading to an internal push for resolution.

Social Judgment Theory

A theory that explains how individuals perceive and evaluate a communication message against their existing attitudes, influencing persuasion and attitude change.