The Microsoft/Nokia Alliance That Had Hundreds of Pages to Specify

question 35

Multiple Choice

The Microsoft/Nokia alliance that had hundreds of pages to specify each partner's responsibilities would be closest to the _______ approach to managing cooperative ventures. In contrast, the Renault/Nissan alliance (Chapter 9 Mini Case) was based on trust, respect, and transparency and is an example of the ________ approach to managing cooperative ventures.

• A) cost minimization; opportunity maximization
• B) opportunity maximization; cost minimization
• C) cost maximization; opportunity minimization
• D) bureaucratic; organic

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Definitions:

Relationship

A connection or association between two or more people, entities, or concepts.

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Sales

The activities involved in selling products or services, including marketing, negotiation, and transaction processes.

Coffee Shop

A retail establishment that sells coffee, tea, and often light meals or pastries, providing a social or work space for customers.