Online Business-To-Consumer (B2C)marketing Is MOST Similar to Traditional Marketing in the Way

question 41

Multiple Choice

Online Business-to-Consumer (B2C) marketing is MOST similar to traditional marketing in the way that:

• A) it allows products to be offered all through the year.
• B) it is cost efficient.
• C) it provides a means for developing a one-on-one relationship with the consumer.
• D) it requires marketers to understand consumers and deliver products and services that consumers need.
• E) it helps establish consumer databases.