The MOST Important Factor Driving Acceptance of the Marketing Concept

question 3

Multiple Choice

The MOST important factor driving acceptance of the marketing concept was:

• A) enthusiastic academic support.
• B) improved production equipment.
• C) intense foreign competition.
• D) the advent of CAD/CAM systems.
• E) the elevation of marketers to CEO positions.

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Definitions:

Gross Earnings

The total amount of income earned by a company before deductions such as taxes and expenses.

Pay Period

The interval at which an employee's salary is calculated and paid.

FICA Tax Rate

The combined percentage of Social Security and Medicare taxes that employers and employees are required to pay on wages under the Federal Insurance Contributions Act.

Employee Earnings

The total compensation received by an employee, including wages, salaries, bonuses, and commissions.