All of the Following Are Characteristics of Consumer Research EXCEPT

question 35

Multiple Choice

All of the following are characteristics of consumer research EXCEPT that it:

• A) utilizes a variety of techniques.
• B) poses complex ethical issues.
• C) is essential in highly competitive markets.
• D) must be ongoing in a dynamic marketplace.
• E) it is based on a small representative set of the population

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Definitions:

Market Value Ethics

Ethical considerations and guidelines regarding how goods and services are valued and exchanged in the market, emphasizing fairness, transparency, and honesty in business practices.

Michael Sandel

An American political philosopher and a professor at Harvard University, known for his writings and lectures on justice and moral philosophy.

Corruption

The abuse of entrusted power for private gain, typically involving practices like bribery, fraud, and embezzlement.