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In the past,consumers received most of their information about products and services from traditional print and media advertising.
Return On Assets
A measure of how effectively a company uses its assets to generate profit, calculated as net income divided by average total assets.
Total Assets
The sum of all current and non-current assets owned by a company, indicating the total resources available for use in operations.
Market To Book Ratio
A ratio used to compare a company's market value (market capitalization) to its book value, providing insight into how the market values the company's equity.
Book Value Per Share
The financial measure that indicates the per-share value of a company's equity available to shareholders, calculated by dividing net assets by the total number of outstanding shares.
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