A _____ Is a Set of Stimuli Placed in Consumers

question 7

Short Answer

A _____ is a set of stimuli placed in consumers' environments designed to influence their affect,cognition,and behavior.

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Definitions:

Equipotentiality Theory

The concept that various parts of the brain can take over the functions of other parts if those parts are damaged.

Effortful Processing

A type of information processing that requires a significant amount of attention and conscious effort in order to encode information into memory.

Automatic Processing

The unconscious encoding of incidental information such as space, time, and frequency, and of well-learned information.

Memory

The faculty by which the mind stores and remembers information.