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Affect and cognition are different types of psychological responses consumers can have in certain situations.
Madness
Madness is a term historically used to describe a spectrum of mental illnesses or disorders that impair an individual's thinking, feeling, or behavior.
Michel Foucault
A French philosopher known for his critical studies of various social institutions, including psychiatry, medicine, and the prison system, and his development of concepts like biopower and governmentality.
Bios
refers to the biological aspects of life and processes within organisms.
Giorgio Agamben
An Italian philosopher known for his work in the field of political philosophy, particularly regarding concepts of sovereignty, the state of exception, and bare life.
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