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Briefly Describe Schemas and Scripts

question 29

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Briefly describe schemas and scripts.Why are these concepts important to the marketer?


Definitions:

Conscientiousness

A personality trait characterized by being careful, diligent, and disciplined.

Reactive Person-Environment Transaction

This refers to how individuals actively shape their environments based on their personality, behaviors, and actions, which in turn influence their own experiences and reactions.

Introvert

A person predominantly concerned with their own thoughts and feelings rather than with external things.

Miserable

Feeling of great unhappiness or discomfort, often with a sense of hopelessness.

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