The Desirable Consequences Consumers Seek When Buying/using Products/brands Are Described

question 10

Multiple Choice

The desirable consequences consumers seek when buying/using products/brands are described as:

• A) outcomes.
• B) benefits.
• C) risks.
• D) attributes.
• E) features.

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Definitions:

Synchronicity

A concept proposing that events are "meaningful coincidences" if they occur with no causal relationship yet seem to be meaningfully related.

Operationalize

The process of defining a concept so that it can be measured or expressed quantitatively or qualitatively in research.

Psychosexual Stages

A series of stages proposed by Freud through which a child's personality develops, each characterized by a focus on erogenous zones.

Freud's Theories

A set of psychoanalytic concepts developed by Sigmund Freud that attempt to explain the human psyche, including the id, ego, and superego, along with the stages of psychosexual development.