Which of the Following Statements About Involvement Is NOT True

question 12

Multiple Choice

Which of the following statements about involvement is NOT true?

• A) Intrinsic self-relevance is a function of both consumer and product characteristics.
• B) Most consumers experience low to moderate levels of involvement in the purchase of ordinary consumer products.
• C) Intrinsic self-relevance is based on the user's past experience with a product.
• D) Situational self-relevance usually activates permanent means-end linkages between a product and important consequences or values.
• E) Situational self-relevance is determined by aspects of the immediate physical and social environment that make products and brands seem self-relevant.

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Definitions:

Ordinal

Relating to a categorical ranking or ordering of data where the order of the values is significant, but the differences between them are not necessarily consistent or known.

Ratio

A quantitative relationship between two numbers, showing how many times the first number contains the second.

Ratio Scale

A scale of measurement that has a true zero point and equal distances between adjacent units, allowing for meaningful comparison of ratios of scale values.

Variable

A characteristic, number, or quantity that can be measured or quantified and can vary among subjects being observed.