All of the Following Statements About Means-Ends Chains Are True

question 40

Multiple Choice

All of the following statements about means-ends chains are true EXCEPT:

• A) means-end chains are unique to each consumer's background and personal interests.
• B) consumers' meanings for a product can be quite different from those of a marketing manager.
• C) not every means-end chain leads to a value.
• D) actual means-end chains vary considerably in the meanings they contain.
• E) the actual product knowledge in consumers' means-end chains must necessarily contain each of the four levels of product meaning of the idealized means-end chain model.

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Definitions:

Bargained-for Exchange

A fundamental principle in contract law where both parties voluntarily agree to provide something of value to the other, forming a valid contract.

Actual Benefit

A term referring to the real, tangible advantages or gains received from a particular action, agreement, or situation.

Consideration

In contract law, a benefit which must be bargained for between the parties, and is the essential reason for a party entering into a contract.

Paid in Full

A declaration that all outstanding debts or obligations have been completely settled.