Which of the Following Statements Is True About the Four

question 45

Multiple Choice

Which of the following statements is true about the four market segments with different levels of intrinsic self-relevance for a product category and brand?

• A) Brand loyalists strive to buy the "best" brand for their needs.
• B) Information seekers tend to respond to environmental factors such as price deals or other short-term promotions.
• C) Brand switchers have positive means-end knowledge about the product category, but no particular brand stands out as superior.
• D) Routine brand buyers are interested in getting the "best" brand.
• E) Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.

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Definitions:

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Unfavourable Attitudes

Negative perceptions or feelings towards a person, group, or concept, which can influence behavior and judgement.

Derogatory Comments

Negative or critical remarks about someone, often insulting or demeaning in nature.

Prejudice

A preconceived opinion that is not based on reason or actual experience; often directed against people or ideas.