The Consumer's Attention to Marketing Information Is Influenced by the Following

question 5

Multiple Choice

The consumer's attention to marketing information is influenced by the following EXCEPT:

• A) their previous cognitive state.
• B) their general affective state.
• C) the prominence of the information in the environment.
• D) their level of arousal.
• E) their involvement with the product/message.

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Definitions:

Sensorimotor Stage

The first of Jean Piaget's stages of cognitive development, where infants from 0 to 2 years understand the world through their actions and sensory experiences.

Cognitive Development

The growth and change in mental capacities such as learning, attention, memory, language, and reasoning over time.

Physical Interaction

The effect that objects have on each other because of their mass and physical proximity, often resulting in a change in motion or position.

Cognitive Development

Refers to the progression of thinking, problem solving, and decision-making abilities from infancy through adulthood.