Marketers Should Develop Specific Strategies to Enhance the Probability That

question 25

Short Answer

Marketers should develop specific strategies to enhance the probability that consumers will be exposed to their information and products.The three ways to do this are facilitate intentional exposure,maintain exposure,and _____.

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Definitions:

Robert Putnam

An American political scientist known for his study on how social capital (the networks, norms, and social trust that facilitate coordination and cooperation for mutual benefit) affects communities and democracy.

In Front of the Television

A common phrase referring to the activity of watching TV, often implying passive consumption of visual content.

Third Places

Public places that serve as anchors of community life, distinct from one's home (first place) and workplace (second place), where individuals can gather and socialize.

Civil Society

Those organizations, institutions, and interactions outside government, family, and work that promote social bonds and the smooth functioning of society.