The Key Assumption in Fishbein's Multiattribute Attitude Model Is That

question 35

Multiple Choice

The key assumption in Fishbein's multiattribute attitude model is that:

• A) attitudes create salient beliefs.
• B) evaluations of salient beliefs cause overall attitudes.
• C) salient beliefs are uniform and stable.
• D) consumers engage in attitudinal calculus prior to purchase.
• E) consumers are totally rational decision-makers.

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Definitions:

Morphemes

Minimal meaningful units within the grammar of a language.

Unbeliever

A person who does not accept a particular faith, belief, or claim.

Privilege

Unearned advantages or rights granted to certain groups based on characteristics like race, gender, or socio-economic status.

Phonemes

The smallest units of sound in a language that distinguish one word from another.