The Theory of Reasoned Action Proposes That a Negative Attitude

question 48

Multiple Choice

The theory of reasoned action proposes that a negative attitude towards an object and _____ combine to affect behavioral intentions (BI) and that their relative influence varies from situation to situation.

• A) a subjective norm (SN) regarding whether other people want the consumer to engage in that behavior
• B) a specific behavior
• C) a motivating factor
• D) a positive attitude towards an object.
• E) the consumer's purchasing intention

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Definitions:

Debt Capital Structure

The composition of a company's liabilities and equity used to finance its operations and growth, particularly focusing on the proportion of debt used.

Target Capital Structure

The optimal mix of debt, equity, and other financing sources a company aims to achieve for financing its operations and growth.

Coupon Rate

The annual interest rate paid on a bond, expressed as a percentage of the face value, and received by the bondholders at specified intervals.

Flotation Costs

Expenses incurred by a company when it issues new securities, including underwriting fees, legal fees, and registration fees.