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What Is an Attitude? Why Are Marketers Interested in Attitudes

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What is an attitude? Why are marketers interested in attitudes?


Definitions:

Lead Indicators

Metrics that are used to predict future performance or trends before they can be measured by lagging indicators.

Cause And Effect

A relationship in which one event (the cause) makes another event happen (the effect).

Drive Outcomes

Strategies or actions implemented to directly influence and achieve specific goals or results in an organization.

Shop Floor Level

The area in a manufacturing facility where workers directly engage in production activities.

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