Examlex
_____ are created through a choice/decision process in which beliefs about two types of consequences are considered and integrated to evaluate alternative behaviors and select among them.
Rules of Conduct
Guidelines and standards designed to govern behavior within an organization or profession.
Cultural Values
The core principles and ideals upon which an entire community exists and functions.
Legal Restrictions
Laws or regulations that limit or regulate certain actions or practices within a specific context or industry.
American Marketing Association
A professional association for marketing professionals and scholars dedicated to advancing the practice, science, and education of marketing.
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