Why Must a Product/brand Break into the Consumer's Consideration Set

question 23

Essay

Why must a product/brand break into the consumer's consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers' evoked set? How does this occur?

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Definitions:

Internal Working Models

Mental representations of attachment relationships that guide individuals' expectations and behaviors in relationships.

Psychologically Well Adjusted

Describes an individual who possesses a healthy balance of mental, emotional, and social wellness, often reflected in their ability to cope with stress and lead a productive life.

Internal Working Model

This concept involves an individual's mental representations of attachment relationships, informing their expectations and interactions with others.

Brain Development

The process of growth and maturation of the brain, significantly influenced by genetics, environment, and experiences from prenatal periods through adolescence.