Examlex
If the dominant end goal is to optimize satisfaction,the basic purchase motivation is to seek satisfactory balance of positive and negative consequences.
Superordinate Goals
Superordinate goals refer to shared goals that necessitate cooperative effort; such goals can often help to reduce intergroup conflict.
Intervention Hypotheses
Predictive statements about the expected outcomes of specific interventions or treatments in a research study or experiment.
Inoculation Theory
A theory that suggests exposure to a weakened form of an argument increases later resistance to that argument, similar to how exposure to a virus can stimulate an immune response.
Social Pressures
The influence exerted by society or a social group on an individual to conform to expected norms or behaviors.
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