A Final Set of Behaviors That Marketers Attempt to Increase

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The Answer is Marketers want consumers to communicate with two basic audiences: They want consumers to (1)provide the company with marketing information and (2)tell other potential consumers about the product and encourage them to purchase it.
From consumers to marketers: Marketers typically want at least three types of information from consumers.First,they want information about the consumer to investigate the quality of their marketing strategy and the success of market segmentation.A second type of information sought from consumers is the names of other potential buyers of the product segmentation.Finally,marketers seek consumer information about defective products.
From consumers to consumers: Marketers also want consumers to tell their friends and others about the product.A product that is effective and performs well may encourage this behavior.

A Final Set of Behaviors That Marketers Attempt to Increase

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