The Best Form of Promotion for a Newly Opened Recreational

question 17

Multiple Choice

The best form of promotion for a newly opened recreational/ entertainment center is through:

• A) favorable customer word-of-mouth.
• B) television advertising.
• C) local newspaper advertising.
• D) favorable ratings in consumer reports.
• E) direct mail with coupons/rebate offers.

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Definitions:

Free Cash Flow

Net cash provided by operating activities adjusted for capital expenditures and dividends paid.

Capital Expenditures

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings or equipment.

Cash Dividends

Payments made by a corporation to its shareholder members as a distribution of profits.

Operating Expenses

Costs associated with a company's day-to-day operational activities, excluding direct labor, direct materials, and direct expenses.