$1 Coupon for Nuttela Bread Spread Would Likely Increase the Probability

question 20

Multiple Choice

$1 coupon for Nuttela bread spread would likely increase the probability of purchase of the bread spread and lead to future purchases of this product than would a 50-cent coupon.This is an example of which of the following types of reinforcement?

• A) Continual reinforcement
• B) Statistical reinforcement
• C) Positive reinforcement
• D) Negative reinforcement
• E) Paired reinforcement

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Definitions:

Real Interest Rate

It represents the rate of interest an investor expects to receive after allowing for inflation, fundamentally indicating the true return on an investment.

Inflation Rate

The annual rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling. Central banks attempt to limit inflation to maintain a healthy economy.

Nominal Interest Rate

The headline rate of interest paid on a loan or received on an investment, not adjusted for inflation.

Consumer Price Index

An index that measures the change in price level of a market basket of consumer goods and services purchased by households.