The Matrix Organization Has a Dual Structure Combining Functional Specialization

question 49

True/False

The matrix organization has a dual structure combining functional specialization and business product or project specialization.

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Definitions:

AIDA

Stands for Attention, Interest, Desire, and Action; a marketing model that outlines the process for creating effective advertisements and promotions.

Persuasive Message

Communication aimed at influencing the thoughts, beliefs, or actions of others through reasoned argument.

Product

Any good, service, or idea that is offered to the market for sale, use, or consumption, and can satisfy a need or want.

Persuasive Message

Communication designed to influence the attitudes, beliefs, or behaviors of others through argumentation and evidence.