All of the Following Statements About Social Marketing Are True

question 25

Multiple Choice

All of the following statements about social marketing are true EXCEPT:

• A) its end goal is to achieve organizational objectives.
• B) it is typically concerned with influencing and changing consumers' overt behavior.
• C) it can be used to influence affect and cognitions as an intermediate step.
• D) it can be applied at individual, household, target market, or societal levels.
• E) it can be used to increase desired behaviors and decrease undesired behaviors.