Briefly Summarize the Basic Steps in the Process of Attempting

question 11

Essay

Briefly summarize the basic steps in the process of attempting to influence overt consumer behavior.

---

Definitions:

Neurotransmitters

Chemical substances that transmit signals across a chemical synapse, from one neuron (nerve cell) to another 'target' neuron, muscle cell, or gland cell.

Oxytocin

A hormone and neurotransmitter often associated with social bonding, trust, and relationship-building.

Love Potion

A mythical or fictional substance believed to cause the person who consumes it to fall deeply in love with someone else.

Defensive Aggression

Behavior intended to protect oneself from harm or threat, often manifested through physical or verbal actions.