The More Tangible Physical and Social Aspects of a Consumer's

question 29

Multiple Choice

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

• A) social environment.
• B) store environment.
• C) micro environment.
• D) purchase environment.
• E) disposition environment.

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Definitions:

Refract Light Rays

The bending of light as it passes from one substance into another substance that has a different density, a fundamental principle in optics.

Receptor

A protein molecule that receives and responds to chemical signals in the body.

Retina

A layer at the back of the eyeball containing cells sensitive to light, which trigger nerve impulses that pass via the optic nerve to the brain, where a visual image is formed.

Extraocular Muscles

The six muscles that control the movement of the eye and are located outside the eyeball.