Which of the Following Is the Most Critical Factor Influencing

question 58

Multiple Choice

Which of the following is the most critical factor influencing store contact?

• A) Advertising
• B) Sales promotion
• C) Location
• D) Sales personnel
• E) Pricing

Comprehend the methodology and findings of seminal conformity studies including Asch's line study and Sherif's autokinetic effect study.

Identify the types of social influence demonstrated in classic conformity studies.

Recognize personal and situational factors that influence an individual's likelihood to conform in group settings.

Understand the concept of social dominance theory and its implications for intergroup relations.