To Combat Consumer Hesitancy to Shop in Cities That Are

question 17

Multiple Choice

To combat consumer hesitancy to shop in cities that are prone to violence,and/or congestion,a marketer could imbibe any of the following EXCEPT:

• A) shopping through television.
• B) shopping through mail.
• C) shopping through the telephone.
• D) coupons and rebates.
• E) shopping through the Internet.

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Definitions:

OD Intervention

Training tools that teach members of the organization how to solve problems they face or make needed changes to organizational development (OD).

Companywide

Pertaining to or affecting all parts of a company, its employees, or its operations, usually in the context of initiatives, policies, or changes.

Systematic Method

An orderly, planned approach to solving a problem, typically involving steps that are carefully followed.

Lewin's Change Model

A framework for understanding organizational change, containing three steps: unfreezing, changing, and refreezing.