The Use of Celebrities as Endorsers Involves All of the Following

question 4

Multiple Choice

The use of celebrities as endorsers involves all of the following interpretations EXCEPT:

• A) that the celebrity is treated as a cultural object with specific cultural meanings.
• B) that it is a popular tool for "defining" the cultural meanings of products/brands.
• C) that it requires a "good match" between the celebrity's image and the desired image of the product/image.
• D) that the celebrity's cultural meanings are always logically linked to the product.
• E) that it can damage the firm if the celebrity incurs social disapproval.

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Definitions:

Sympathetic Nervous System

Part of the autonomic nervous system that increases the body's readiness for action in times of stress, known as the fight or flight response.

Neuron Clusters

Groups of neurons located closely together in the brain, often linked by common functions or processes.

Spinal Cord

A long, thin, tubular bundle of nervous tissue and support cells that extends from the brainstem down the back, transmitting neural signals between the brain and the rest of the body.

Sympathetic Nervous System

Part of the autonomic nervous system that activates the body's fight-or-flight response during stressful situations.