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4 Which of the following is most closely connected to attempts to affect the consumer's self-concept?
Preferred Stock
A class of stock that entitles holders to fixed dividend payments before any distributions are made to common stockholders.
Common Stock
Represents the shares of a company that are owned by its shareholders, which entitle them to vote at shareholder meetings and to receive dividends.
Dividends
Payments made by a corporation to its shareholder members, distributing profits.
Treasury Stock
Shares that were once part of the outstanding shares and have been bought back by the company, reducing the amount of outstanding stock on the open market.
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