Reference Group Influence for Both Product/brand Purchases Is Weakest For

question 41

Multiple Choice

Reference group influence for both product/brand purchases is weakest for:

• A) public necessities.
• B) public luxuries.
• C) private luxuries.
• D) private necessities.
• E) public property.

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Definitions:

Formal Sanctions

Officially recognized actions, penalties, or rewards intended to enforce compliance with laws, rules, or social norms.

Informal Sanctions

Punishments or rewards that are not officially sanctioned by law or formal authority, but arise from social norms and expectations.

Laws

Systematic sets of rules that govern behavior and are enforced through social or governmental institutions.

Uncentralized Political Systems

Political systems in which power is not located in a central authority but is dispersed among various groups and organizations.