Which of the Following Is NOT True About the PRIZM

question 20

Multiple Choice

Which of the following is NOT true about the PRIZM NE (Potential Ranking Index of ZIP Markets-New Evolution) system?

• A) It is based on the assumptions that consumers in particular neighborhoods are similar in many respects.
• B) It is based on the assumptions that the best prospects are those who actually use a product or other consumers like them.
• C) Marketers use it to better understand consumers in various markets.
• D) It is arranged horizontally by three primary motivations and vertically by high or low resources.
• E) It includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services.

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Definitions:

Street Corner

Literally, the point at which two streets meet; often used to denote a specific location within an urban area.

Short-Term Memory

The capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

George Miller

A psychologist best known for his theory on the limits of short-term memory, proposing that people can hold about 7 (plus or minus 2) items in their working memory.

Hermann Ebbinghaus

A German psychologist known for his pioneering work in the study of memory, including the discovery of the forgetting curve and the spacing effect.