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Psychographic segmentation follows a post hoc model; that is,consumers first are asked a variety of questions about their lifestyles and then are grouped on the basis of the similarity of their responses.
Functional Autonomy
A principle in psychology proposed by Gordon Allport, suggesting that motives in the mature adult become independent of their origins.
Propriate Autonomy
A concept in psychology that refers to the development of an independent self, capable of making its own decisions and regulating its own behavior.
Example
A specific case used to illustrate or explain a rule, principle, or phenomenon.
Propriate Striving
An individual's effort to achieve goals and objectives that are consistent with their identity and values.
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