Examlex
The price/quality attribute dimension is rarely used for positioning products.
Type II Errors
Occurs in hypothesis testing when the null hypothesis is falsely accepted, meaning that a real effect or difference is missed.
Sampling Distributions
The probability distribution of a statistic obtained from a large number of samples drawn from a specific population.
Statistical Significance
A measure of how likely it is that obtained results are not due to chance, often determined by a p-value.
Systematic Variance
The portion of total variance in a set of data that is attributable to identifiable factors or variables, as opposed to random variance.
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