Which of the Following Is NOT True About the PRIZM

question 20

Multiple Choice

Which of the following is NOT true about the PRIZM NE (Potential Ranking Index of ZIP Markets-New Evolution) system?

• A) It is based on the assumptions that consumers in particular neighborhoods are similar in many respects.
• B) It is based on the assumptions that the best prospects are those who actually use a product or other consumers like them.
• C) Marketers use it to better understand consumers in various markets.
• D) It is arranged horizontally by three primary motivations and vertically by high or low resources.
• E) It includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services.

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Definitions:

Lung Cancer

A disease in which malignant (cancer) cells form in the tissues of the lung, often linked to smoking and exposure to harmful substances.

Bad-Tasting Cigarettes

Cigarettes designed with a deliberately unpleasant taste to deter smoking behaviors.

Addicted To Nicotine

The condition of being physiologically dependent on nicotine, characterized by an uncontrollable urge to consume nicotine through smoking or other means.

Smoking For Pleasure

The act of smoking tobacco or other substances, not out of addiction, but for enjoyment or relaxation.