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While determining the best bases for segmenting markets,marketing managers may brainstorm the product concept and consider what types of consumers are likely to purchase and use the product and how they differ from those less likely to buy.
Managerial Positions
Roles within an organization that involve managing employees and resources to achieve the organization's objectives.
Cause-And-Effect Models
Analytical frameworks used to identify and understand the relationships between causes and their outcomes or effects.
Organizational Performance
A measure of how efficiently and effectively an organization meets its objectives and achieves its goals.
HR Metrics
Quantitative measures used to gauge and track the performance and effectiveness of human resource activities within an organization.
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