_____ Segmentation Identifies Specific Households in a Market by Focusing

question 55

Short Answer

_____ segmentation identifies specific households in a market by focusing on local neighborhood geography to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.

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Definitions:

Manifest Need

A psychological or physiological requirement of an individual that compels them to act in a manner that will satisfy the specific need.

Herzberg's Theory

A motivation theory, also known as the Two-Factor Theory, that identifies motivating factors which can increase job satisfaction and hygiene factors that, if missing, can cause job dissatisfaction.

Recognition

The act of acknowledging and valuing the contributions and achievements of individuals or groups.

Career Growth

The process of advancing one's career, often through higher job positions, increased responsibilities, further education, or skill development, leading to personal and professional satisfaction.