All of the Following Statements Regarding Package Size and Color

question 23

Multiple Choice

All of the following statements regarding package size and color are true EXCEPT:

• A) consumers believe that larger package sizes offer lower unit costs.
• B) consumers may use the contents of smaller packages more sparingly.
• C) package colors connote meanings to consumers.
• D) consumer perceptions of products are unaffected by a change in package color.
• E) brand identification simplifies purchase for the consumer.