Examlex
Dissatisfaction refers to the difference between pre-purchase expectations and post-purchase perceptions.
Lean Media
A media production approach focused on delivering value with minimal resources and avoiding waste.
Direct Media
A form of advertising that directly communicates with target audiences through channels such as direct mail, email marketing, and telemarketing, without the use of intermediary media.
Brainstorming
A group problem-solving technique involving the spontaneous contribution of ideas from all members of the group.
Completing Stage
The final phase in a process where all necessary tasks are finished, and the project or activity is considered complete.
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