Which of the Following Brand Loyalty/usage Rate Combinations Is Most

question 43

Multiple Choice

Which of the following brand loyalty/usage rate combinations is most beneficial to the marketer?

• A) Brand indifferent-heavy users
• B) Brand loyal-light users
• C) Brand loyal-heavy users
• D) Brand indifferent-light users
• E) Neutral brand users

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Definitions:

Pheromones

Chemical substances produced and released into the environment by an animal, affecting the behavior or physiology of others of its species.

Nicotine

A stimulant and addictive substance found in tobacco plants, primarily responsible for the addictive nature of tobacco smoking and vaping.

Independent Evolution

The process by which distinct species evolve similar characteristics independently of each other, often due to similar environmental pressures; also known as convergent evolution.

Ctenophores

Marine invertebrates known as comb jellies, characterized by their gelatinous bodies and rows of ciliary plates for movement.