All of the Following Statements Regarding Package Size and Color

question 23

Multiple Choice

All of the following statements regarding package size and color are true EXCEPT:

• A) consumers believe that larger package sizes offer lower unit costs.
• B) consumers may use the contents of smaller packages more sparingly.
• C) package colors connote meanings to consumers.
• D) consumer perceptions of products are unaffected by a change in package color.
• E) brand identification simplifies purchase for the consumer.

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Definitions:

Manufacturing Technology

The machinery, equipment, and processes used in the production of goods, emphasizing efficiency and quality.

Patent

Legal protection granted to inventors, giving them exclusive rights to manufacture, use, or sell their invention for a certain period.

Central-Planning Economies

Economic systems where the government or central authority makes all decisions about the production and distribution of goods and services.

Free-Market Economies

Economic systems where prices for goods and services are determined by the open market and consumers, with minimal government intervention.