All of the Following Statements Regarding Package Size and Color

question 23

Multiple Choice

All of the following statements regarding package size and color are true EXCEPT:

• A) consumers believe that larger package sizes offer lower unit costs.
• B) consumers may use the contents of smaller packages more sparingly.
• C) package colors connote meanings to consumers.
• D) consumer perceptions of products are unaffected by a change in package color.
• E) brand identification simplifies purchase for the consumer.

---

Definitions:

Olfactory Bulb

A brain structure involved in the sense of smell, processing information from olfactory receptor cells.

Occipital Lobe

The region of the cerebral cortex located at the back of the brain, primarily involved in processing visual information.

Sympathetic Nervous System

The subdivision of the autonomic nervous system that mobilizes bodily resources and increases the output of energy during emotion and stress.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, involved in the body's fight-or-flight response by increasing heart rate, muscle strength, and blood pressure.