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According to the balancing paradigm,satisfaction with products is not influenced by the satisfaction of other household members.
Out-Group Members
Individuals within a social group or organization who are not considered part of the dominant or mainstream group, often facing different expectations or treatment.
Subgroups
Smaller groups formed within a larger group based on common interests, objectives, or characteristics.
Egocentric Perceptions
refer to the tendency to interpret and judge events from one's own point of view, often neglecting others' perspectives.
Scarce, Desired Resources
Resources that are in limited supply but are highly sought after due to their value or utility.
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