In Terms of Consumer Characteristics,a New Product's Chances of Success

question 51

Short Answer

In terms of consumer characteristics,a new product's chances of success increase once _____ purchase the product and tell others about it.

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Definitions:

Promotional Mix

The combination of marketing strategies used by a business, including advertising, sales promotion, public relations, personal selling, and direct marketing, to achieve its marketing goals.

Product Life Cycle

The progression of a product through different stages from introduction to growth, maturity, and decline, affecting marketing, production, and financial strategies.

Target Audience

A specific group of consumers identified as the recipient of a particular marketing message or campaign.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach to marketing that combines different communication tools and channels to deliver a consistent message to a target audience.