Identify the First Step in the Cognitive Processing Model of Decision

question 17

Multiple Choice

Identify the first step in the cognitive processing model of decision making.

• A) Being exposed to promotional information
• B) Attending to/comprehending the message
• C) Integrating new knowledge, meanings, and beliefs into existing knowledge structures
• D) Creating brand attitudes
• E) Making purchase decisions

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Definitions:

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for physical activity by increasing heart rate, blood flow, and releasing energy stores.

Multiple Approach-Avoidance

A decision-making conflict involving several alternatives, each with positive and negative aspects.

Avoidance-Avoidance Conflict

A psychological conflict that occurs when a person must choose between two equally unattractive options or outcomes.

Approach-Approach Conflict

A decision-making problem between two attractive options.