Which of the Following Statements About Brand Attitudes Is TRUE

question 36

Multiple Choice

Which of the following statements about brand attitudes is TRUE?

• A) They are not affected by advertising
• B) They are consistent over time
• C) They are not affected by product attributes, consequences, or end-goals
• D) They vary across situations and contexts
• E) They are based solely on product/brand knowledge

---

Definitions:

Uncertainty Avoidance

A cultural dimension that describes the extent to which a society tolerates ambiguity and uncertainty.

Achievement Orientation

A focus on setting and meeting high standards of performance.

Individualism

A belief system that advocates for individual liberties and actions rather than oversight by collective entities or the government.

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often determining what is good or acceptable in society or a profession.